Free • Instant • Runs in your browser

CTR
calculator

Compute click-through rate from clicks and impressions — or reverse-solve for either. Free, private, and shareable.

CTR inputs

Pick what to solve for — results update live

Times your ad or listing was shown

Times someone clicked through

Click-through rate
3.20%

Solid for ads / mid SERP

Clicks
320

From your inputs

Impressions
10,000

From your inputs

Clicks per 1,000 impressions
32

Same idea as CTR, scaled to 1K views

Formula used

CTR = (Clicks ÷ Impressions) × 100

(320 ÷ 10,000) × 100 = 3.20%

Organic SERP CTR benchmarks

Approximate desktop averages — real CTR varies by niche, device, and SERP features

Pos 1
31.7%
Pos 2
24.7%
Pos 3
18.7%
Pos 5
9.5%
Pos 10
2.4%
How this calculator works: Click-through rate (CTR) is clicks divided by impressions, expressed as a percent. Use it for ads, organic listings, email, or any surface that reports both metrics. Nothing is uploaded — every calculation runs in your browser.
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How to use CTR

Three ways CTR guides decisions

Title & meta drive organic CTR

Impressions without clicks often mean weak titles or descriptions. Improve snippets before you only chase more rankings.

Ads: CTR feeds Quality Score

In paid search, higher CTR usually lowers CPC via Quality Score. Benchmark against niche averages, not vanity industry-wide numbers.

Pair CTR with conversion

A high CTR into a low-converting page wastes budget. Always read CTR next to conversion rate and revenue per session.