Find cost per click, total spend, or click volume — plus optional CPA, ROAS, and profit. Free, private, and shareable.
Solve for cost, clicks, or CPC — optional revenue layer
Campaign or period spend
Total paid clicks in the period
Optional: conversion value
Share of clicks that convert
Revenue (or LTV) per conversion
CPC = Total cost ÷ Clicks
250 clicks
From your inputs
6.3 conversions @ 2.5% CVR
Clicks × CVR × value
Revenue ÷ ad spend
Revenue − ad spend
CPC = Total cost ÷ Clicks
$500 ÷ 250 = $2 per click
At $2/click, 1,000 organic sessions are worth about $2,000 in paid-search equivalent — before you count compounding SEO traffic.
RankOrg publishes SEO articles on autopilot so you earn clicks that never hit a bid auction — and free ad budget for the keywords that still need paid coverage.
Your bid ceiling is not what you pay. Average CPC is spend ÷ clicks — use that for forecasting, not max bid alone.
Max profitable CPC ≈ AOV × conversion rate × target margin. If real CPC sits above break-even, fix CVR or cut bids.
Every organic click you earn at the same intent as a paid keyword is unpaid CPC. Content that ranks compounds; ads stop when spend stops.